ADOR 2009: Graffiti BBDO – agentia de publicitate a anului in Romania

Graffiti BBDO este agentia de publicitate a anului in Romania, castigand cele mai multe premii la festivalul de publicitate ADOR 2009, premii decernate in joi seara. Premiile au fost dominate de Graffiti BBDO si Saatchi&Saatchi, un numar considerabil de premii castigand si Publicis, Arsenoaiei&Matasel sau Propaganda, iar pentru campanii online – iLeo si MB Dragan.

Editia din acest an a ADOR a inregistrat 221 de lucrari inscrise din partea a 36 de agentii si companii, lipsind nume grele din publicitatea romaneasca, precum McCann Erickson sau Leo Burnett&Target.

CASTIGATORII ADOR 2009

Marele Premiu – Agentia anului

Graffiti BBDO

Categoria TV

Sectiunea Spot TV

• Aur – N/A
• Argint – Anti-Dinamo, pentru Pro Sport, Arsenoaiei&Matasel
• Argint – Busineesh Taxi Driver, pentru Money Channel, Next Advertising
• Bronz – Headless, pentru pufuletii Gusto – Publicis
• Bronz – Feedback is 15, pentru Money Channel – Next Advertising
• Bronz – Cliopolitan, pentru Renault Clio – Publicis

Sectiunea Campanii TV

• Aur – Si eu pot fi politician, Academia Catavencu – Academia Catavencu
• Aur – campania sociala „Accidents can happen to everyone” – Arsenoaiei&Matasel
• Argint – N/A
• Bronz – A drop of style in your life, Cava D’Oro – Papaya Advertising

Categoria Radio

Sectiunea Spot Radio

• Aur – N/A
• Argint – Excuses, React – Graffiti BBDO
• Argint – Urban Noise-Irina Nistor, Mountain Dew – Graffiti BBDO
• Bronz – N/A

Sectiunea Campanii Radio

• Aur – N/A
• Argint – Design to last, QFort – Next Advertising
• Bronz – The Effects of TV, CNA – Sorin Psatta

Categoria Print

Sectiunea Magazines and Newspapers Print

• Aur – Suicide, Help-Line Anti Fumat – Mercury360
• Argint – Munch, Mountain Dew – Graffiti BBDO
• Bronz – Neighbors, Nissan Tiida – Publicis
• Bronz – Pullover, Berretta Heating Systems – Publicis Romania

Sectiunea Outdoor&Indoor

• Aur – Headache 3, Aspirin – Graffiti BBDO
• Argint – Bomb, public awareness campaign – Saatchi&Saatchi
• Bronz – Cigarette, Antismoking Campaign – Saatchi&Saatchi
• Bronz – Suicide, Help-Line Anti Fumat – Mercury 360

Sectiunea Campanii Print

• Aur – Put the Urban in Culture, Mountain Dew – Graffiti BBDO
• Argint – Soundproof City, Sony Ericsson Walkman – Saatchi&Saatchi
• Argint – Unsewed Stains, Ariel – Saatchi&Saatchi
• Bronz – Bug’s death, Raid – Draft FCB Bucuresti

Sectiunea Direct&Collateral

• Aur – Thermo Mug, Greenpeace Romania – Next Advertising
• Argint – N/A
• Bronz – Bangalore Financial, Vodafone Business, Scala JWT

Categoria Online

Sectiunea Viral

• Aur – Girls Night Out, Road Safety Campaign – Saatchi&Saatchi
• Argint – N/A
• Bronz – The Office Project – MB Dragan pentru MB Dragan

Sectiunea Websites/Microsites

• Aur – Mixes, Instant Coffee – iLeo
• Argint – The Office Project, MB Dragan pentru MB Dragan
• Bronz – Prietenii stiu de ce, Bergenbier – iLeo
• Bronz – Urban Arena, Snickers – Graffiti BBDO

Sectiunea Online Advertising Campaigns

• Aur – Campania „Vreau in clasa a noua” – iLeo
• Argint – N/A
• Bronz – Leapsa cu Fiat 500, iLeo

Categoria Media

Sectiunea Use of Television

• Aur – Accidents can happen to anyone, road Safety – Arsenoaiei&Matasel
• Argint – N/A
• Bronz – N/A

Sectiunea Use of Print

• Aur – N/A
• Argint – N/A
• Bronz – Afla ca esti bine, Breast Cancer Campaign – Starcom MediaVest Group

Sectiunea Use of Oudoor/Transit/Ambient Media

• Aur – N/A
• Argint – Winterfresh Fusion Subway, Winterfresh – Graffiti BBDO
• Argint – Aches, Aspirin – Graffiti BBDO
• Bronz – N/A

Sectiunea Use of Internet

• Aur – Vreau in clasa a noua – iLeo
• Aur – Fiat 500, iLeo
• Argint – N/A
• Bronz – The Office Project, MB Dragan – MB Dragan

Categoria Campanii Integrate

• Aur – Accidents can happen to anyone, Arsenoaiei&Matasel
• Argint – Magnatul, OMD
• Argint – Hack this site, BitDefender – Publicis
• Bronz – Hiring the Illustrator, Graffiti BBDO – Graffiti BBDO
• Bronz – 10 Years Anniversary Great People, BRD – Propaganda
• Bronz – Mitocanie urbana, Radio Guerrilla – Propaganda
• Bronz – After Work Refreshment, Skol – Tempo Advertising

Categoria Design

Sectiunea Corporate Identity

• Aur – N/A
• Argint – N/A
• Bronz – Urban Fest 2008, Graffiti BBDO

Sectiunea Magazines/Newspapers/Books/Corporate Publishing

• Aur – N/A
• Argint – N/A
• Bronz – Pixel Art Magazine, Pixel Art Magazine – Eye Product

Sectiunea Environmental Design

Fara castigatori

Categoria BTL

Sectiunea Special Events

• Aur – N/A
• Argint – DDB Bucuresti
• Bronz – N/A

Sectiunea Field Marketing Event

• Aur – N/A
• Argint – Pants Down, Tiffosi Jeans – Tempo Advertising
• Bronz – N/A

Sectiunea Loyalty

• Aur – N/A
• Argint – Urban Arena, Snickers – Graffiti BBDO
• Bronz – N/A

Categoria Special Best

Sectiunea Best Use of Print

• Aur – Bomb, public awareness campaign – Saatchi&Saatchi
• Argint – Bug’s death, Raid, FCB Bucharest
• Bronz – Cigarette, antismoking campaign – Saatchi&Saatchi

Sectiunea Best Use of Photography

Fara castigatori

Sectiunea Best Use of Music&Sound Design

• Aur – N/A
• Argint – Collection Money, Graffiti BBDO
• Bronz – N/A

Best Production

• Aur – Choices, Fundraising Campaign for Children – Saatchi&Saatchi
• Argint – N/A
• Bronz – N/A

Best Image&Direction

• Aur – The effects of TV, CNA – Sorin Psatta
• Argint – N/A
• Bronz – Tempo Advertising

Best use of Art Direction

• Aur – Munch Picasso Van Gogh, Mountain Dew – Graffiti BBDO
• Argint – Bomb, public awareness campaign – Saatchi&Saatchi
• Bronz – Cigarette, Antismoking campaign – Saatchi&Saatchi

Best use of copywriting

• Aur – N/A
• Silver – Mitocania urbana, Radio Guerrilla – Propaganda
• Bronz – Ten years anniversary, BRD – Propaganda