Ghita Ciobanul – cea mai eficienta campanie de publicitate din ultimul an. 40 de premii acordate la Gala Effie Romania 2014
Agentia McCann Erickson Romania a primit marele premiu pentru campania „Ghita Ciobanul”, in cadrul Galei Effie Romania 2014, eveniment desfasurat luni seara si care a premiat cele mai eficiente campanii de publicitate din ultimul an. In cadrul Galei, au fost acordate 40 de premii unui numar de 18 agentii.
Pe langa marele premiu, McCann Erickson a castigat alte cinci premii pentru campanii derulate pentru Mega Image, Rom, Vodafone. O alta agentie, Graffiti BBDO, a primit [erata] sapte premii, inclusiv doua de aur. Doua trofee de aur a castigat si GMP, pentru campania „Why Don’t You Come Over” – client Gandul.info.
Dintre agentiile care au inscris campanii, o agentie de media – Mindshare – este singura care a castigat doua premii – un argint si un bronz. Au mai castigat cate un premiu, in calitate de agentii care au inscris campanii, UM Romania (parte a McCann) si Starcom MediaVest.
In total au fost acordatate 11 premii de aur, 15 de argint si 13 de bronz si un mare premiu. Cele 18 agentii de comunicare premiate sunt:
Cohn & Jansen JWT, Geometry Global Romania, GMP Advertising, Graffiti BBDO, Jazz, Leo Burnett & Target, Lowe & Partners, McCann Erickson, Mindshare Media, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, Starcom MediaVest Group, The Geeks si Wunderman Romania.
Juriul – care a avut de analizat 90 de campanii inscrise – a fost format din 55 de reprezentanti marcanti ai industriei de marketing si comunicare din Romania si a fost condus de Bianca Borubon, franchise operations director – Europa Centrala la Coca-Cola Central and Southern Europe.
- Lista completa a premiilor si nominalizarilor – in documentul atasat
Lista castigatorilor Effie 2014
- PACKAGED FOOD
BRONZE
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agency: Senior Hyperactive, Lowe Varsovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
SILVER
Campaign: Easy as MBS
Client: Albalact
Brand: Raraul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Campaign: More liver, liver, liver
Client: Hame Romania
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group Romania
GOLD
Fara castigator
- \u000CSNACKS, CONFECTIONARY AND DESERTS
BRONZE
Campaign: Lay’s Vault of Crunchiness
Client: PepsiCo Romania
Brand: Lay’s
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
SILVER
Campaign: Lay’s – The Duel
Client: PepsiCo Romania
Brand: Lay’s
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
\u000CGOLD
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
\u000C
- PERSONAL CARE PRODUCTS & SERVICES
BRONZE
Fara castigator
SILVER
Campaign: Oral-B Power Campaign
Client: Procter & Gamble Romania
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
GOLD
Fara castigator
\u000C
- HOUSEHOLD SUPPLIES & SERVICES
BRONZE
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
SILVER
Fara castigator
GOLD
Fara castigator
- ALCOHOLIC BEVERAGES – BEERS
BRONZE
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising
SILVER
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
GOLD
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrila & Asociatii
Media Agency: Media Investment
\u000C
- DURABLES
BRONZE
Campaign: Tassimo Women’s Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group
Campaign: Manifesto for creativity
Client: Samsung Electronics Romania
Brand: Samsung
Entrant Agency: Starcom MediaVest Group
SILVER
Campaign: Mini Wreck
Client: Opel Southeast Europe LLC – Romania Office
Brand: Opel
Entrant Agency: Geometry Global Romania
GOLD
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
- RETAIL
BRONZE
Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global Romania
SILVER
Fara castigator
GOLD
Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media
- \u000CFINANCIAL SERVICES
BRONZE
Campaing: When it matters to you
Client: Provident Financial Romania
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media
Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment
SILVER
Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency
GOLD
Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Societe Generale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
- MEDIA & ENTERTAINMENT
BRONZE
Fara castigator
SILVER
Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising
GOLD
Campaign: Why Don’t You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler
- TELECOMMUNICATIONS INTERNET & DATA
BRONZE
Fara castigator
SILVER
Fara castigator
GOLD
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania
- HEALTCARE PRODUCTS 8 SERVICES
BRONZE
Campaign: Alive! – the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC
SILVER
Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme Romania
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network
GOLD
Fara castigator
- OTHERS
BRONZE
Fara castigator
SILVER
Campaign: Place an ad on Mercador
Client: Allegro Group Romania
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL
GOLD
Campaign: Varu’ te rezolva
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media
- SUSTAINED SUCCESS
BRONZE
Fara castigator
SILVER
Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment
GOLD
Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann
- SHOPPER MARKETING
BRONZE
Campaign: Time for movies
Client: Procter & Gamble Romania
Brand: P&G Multibrand
Entrant Agency: Geometry Global Romania
SILVER
Campaign: Roll Out Advantage
Client: Procter & Gamble Romania
Brand: P&G Multibrand
Entrant Agency: Geometry Global Romania
GOLD
Fara castigator
- BRAND EXPERIENCE
BRONZE
Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman Romania
Media Agency: Mindshare Media
SILVER
Fara castigator
GOLD
Fara castigator
- GOODWORKS EFFIE – BRANDS (CSR)
BRONZE
Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson
SILVER
Campaign: Made in Andrei’s country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia
GOLD
Campaign: Why Don’t You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler
- GOODWORKS EFFIE – NON-PROFIT
BRONZE
Fara castigator
SILVER
Fara castigator
GOLD
Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO
- MEDIA INNOVATION
BRONZE
Fara castigator
SILVER
Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM Romania
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide
GOLD
Fara castigator
- SINGLE MEDIA COMPANY ACTIVATION
BRONZE
Fara castigator
NO WINNER
SILVER
Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising
GOLD
Fara castigator
\u000C
- GRAND EFFIE
NOMINEES
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania
Campaign: Why Don’t You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
- WINNER GRAND EFFIE 2014
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania
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