Finalistii si castigatorii Effie 2008

Cea de-a cincea editie a Effie Romania, premiile destinate celor mai eficiente campanii de publicitate, s-a soldat joi seara cu nu mai putin de 42 de castigatori – cu sase mai multi fata de editia din 2007, cand au fost, totusi, mai putine inscrieri. In total, au fost 66 de campanii nominalizate la diversele categorii, dintr-un total de 90 inscrise in concurs.

Premianti si finalisti la fiecare categorie:

ALCOHOLIC BEVERAGES

Campania: The story goes on – Gold EFFIE

Brand: Timisoreana

Inscrisa de GMP Advertising

Campania: Men’s day – Silver Effie

Brand: Bergenbier

Inscrisa de Leo Burnett & Target

Campania: Cornel the stag charms the economy segment

Brand: Ciucas

Inscrisa de Gravrila & Asociatii

Campania: Gentlemen

Brand: Zaraza 3 stars

Inscrisa de Next Advertising si CAP

NON-ALCOHOLIC BEVERAGES

Campania: Family harmony – Silver Effie

Brand: Giusto

Inscrisa de Cupid Consultancy

Campania: Urban Fest – Silver Effie

Brand: Mountain Dew

Inscrisa de Graffiti BBDO

Campania: Wild Christmas – Bronze Effie

Brand: Bergenbier

Inscrisa de BV McCann Erickson Romania

Campania: Poiana Negri Supports Romanian Cuisine

Brand: Poiana Negri

Inscrisa de BV McCann Erickson Romania

CORPORATE REPUTATION, IMAGE & IDENTITY

Campania: Successful stories – Silver Effie

Brand: Rompetrol

Inscrisa de Odyssey Communication

Campania: Respectful employee, respectful bank

Brand: UniCredit Tiriac Bank

Inscrisa de Headvertising

Campania: Respect For The Future

Brand: Petrom

Inscrisa de Ogilvy Group

FINANCIAL LOANS

Campania: Rings – Bronze Effie

Brand: Millennium Bank

Inscrisa de GMP Advertising

Campania: New Home Credit Loan

Brand: Piraeus Bank

Inscrisa de Draft FCB

FINANCIAL OTHERS

Campania: Education campaign – Gold Effie

Brand: ING Pensions Fund

Inscrisa de Headvertising

Campania: Curious to find out the truth? – Silver Effie

Brand: ING Cont’ROL

Inscrisa de CAP

Campania: Avoid boredom

Brand: Allianz Tiriac Pensii Private

Inscrisa de Graffiti BBDO

FOOD PRODUCTS 1

Campania: Delaco.Good on cheese – Silver Effie

Brand: Delaco

Inscrisa de CAP

Campania: As it used to be – Silver Effie

Brand: Napolact

Inscrisa de Propaganda

Campania: Looking for the 8th wonder

Brand: Dobrogea

Inscrisa de CAP

Campania: The weather for the picnic

Brand: Maggi Moments

Inscrisa de BV McCann Erickson Romania

FOOD PRODUCTS 2

Campania: The picky women – Silver Effie

Brand: Magura

Inscrisa de BV McCann Erickson Romania

Campania: Lays’ arrival

Brand: Star Chips

Inscrisa de Graffiti BBDO

MEDIA & ENTERTAIMENT

Campania: Nunta Pe NeVe (Blind Wedding) – Silver Effie

Brand: Radio 21

Inscrisa de BV McCann Erickson Romania

Campania: Equity campaign 2006 – 2007 – Bronze Effie

Brand: Itsy Bitsy

Inscrisa de GMP Advertising

Campania: The Daily CanCan

Brand: CanCan

Inscrisa de 23 Communication Ideas

NEW PRODUCT OR SERVICE INTRODUCTION

Campania: Inspired by life – Gold Effie

Brand: Millennium Bank

Inscrisa de GMP Advertising

Campania: Keep the taste of love – Gold Effie

Brand: Tnuva

Inscrisa de BV McCann Erickson Romania

Campania: The rest is CanCan – Silver Effie

Brand: CanCan

Inscrisa de 23 Communication Ideas

Campania: Hot Legs

Brand Cellulight

Inscrisa de Spotlight Advertising

NON FOOD PRODUCTS

Campania: Best from traditions – Silver Effie

Brand: Wash&Go

Inscrisa de Leo Burnett & Target

Campania: Discipline all around – Silver Effie

Brand: Wash&Go

Inscrisa de Leo Burnett & Target

NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

Campania: The Effects of the TV – Gold Effie

Brand: CNA

Inscrisa de Sorin Psatta

Campania: No to the President’s Relegation! – Silver Effie

Brand: Referendum

Inscrisa de GMP Advertising

Campania: Invent your own future! – Bronze Effie

Brand: Fundatia Dinu Patriciu

Inscrisa de Odyssey Communication

OTHERS

Campania: Be Interactive – Silver Effie

Brand: Interact

Inscrisa de Bridge Communication

PHARMACEUTICALS

Campania: Better Laugh than Cry Going Through It – Gold Effie

Brand: Furazolidon

Inscrisa de Propaganda

PROMOTIONS FMCG FOOD

Campania: Small prizes suck – Gold Effie

Brand: Sprite

Inscrisa de BV McCann Erickson Romania

Campania: Delma Easter Promotion – Silver Effie

Brand: Delma

Inscrisa de Ogilvy & Mather

PROMOTIONS FMCG NON FOOD

Campania: The perfume of those beautiful years – Gold Effie

Brand: Dero Surf

Inscrisa de Punct Advertising

Campania: The Cocolino slippers – Silver Effie

Brand: Cocolino

Inscrisa de GMP Advertising

Campania: Pimp my bedroom – Bronze Effie

Brand: Axe

Inscrisa de Ogilvy Action

Campania: Sunsilk beetle

Brand: Sunsilk

Inscrisa de Punct Advertising

Campania: Hardworking and Generous

Brand: Cif&Domestos

Inscrisa de Brands&Bears

PROMOTIONS NON-FMCG PRODUCTS

Campania: You Get More from Logan – Silver Effie

Brand: Logan ABS & Logan Easy

Inscrisa de Graffiti BBDO

Campania: Choose the Logan KissFM star

Brand: Logan KissFM

Inscrisa de Graffiti BBDO

Campania: Wild Jeep

Brand: Jeep Grand Cherokee

Inscrisa de Headvertising

PROMOTIONS NON-FMCG SERVICES

Campania: Anti-Resentment Campaign – Gold Effie

Brand: Radio Guerrilla

Inscrisa de Propaganda

Campania: Light & Color – Silver Effie

Brand: Dolce

Inscrisa de Headvertising

Campania: Mr. Interest – Bronze Effie

Brand: MasterCard Forte from Banca Transilvania

Inscrisa de Next Advertising

Campania: Pink – Bronze Effie

Brand: Cosmote

Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Grow your money with Raiffeisen Bank

Brand: Raiffeisen Bank

Inscrisa de Saatchi&Saatchi

Campania: The car

Brand: Cosmote

Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: You only have to imagine

Brand: Orange

Inscrisa de Leo Burnett & Target

RETAIL

Nu are finalisti.

TELECOMMUNICATIONS

Campania: The Ride – Gold Effie

Brand: ClickNet

Inscrisa de Grey Worldwide

Campania: We live in a world full of MMS! – Silver Effie

Brand: Cosmote

Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Pimp my computer – Bronze Effie

Brand: Vodafone

Inscrisa de BV McCann Erickson Romania

Campania: Close to you

Brand: Cosmote

Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: 3 Millions

Brand: Cosmote

Inscrisa de Cohn&Jansen/Ashley&Holmes

Campania: Toys

Brand: Orange

Inscrisa de Leo Burnett & Target

SUSTAINED SUCCESS

Campania: 99 Stains – Gold Effie

Brand: Dero Surf

Inscrisa de Unilever South Central Europe

Campania: Friends Know Why – Silver Effie

Brand: Bergenbier

Inscrisa de Leo Burnett & Target

Campania: More fruit.More energy. – Silver Effie

Brand: Prigat

Inscrisa de 23 Communication Ideas

Campania: An extraordinary story – Silver Effie

Brand: Timisoreana

Inscrisa de GMP Advertising

Campania: Dacia Logan changes your life

Brand: Dacia Logan

Inscrisa de Graffiti BBDO

Campania: Get noticed

Brand: Wash&Go

Inscrisa de Leo Burnett & Target

Campania: Nature in the city

Brand: Dorna

Inscrisa de BV McCann Erickson Romania

GRAND EFFIE

Finalisti:

Campania: The story goes on – Grand Effie

Brand: Timisoreana

Inscrisa de GMP Advertising

Campania: Better Laugh than Cry Going Through It

Brand: Furazolidon

Inscrisa de Propaganda

Campania: Keep the taste of love

Brand: Tnuva

Inscrisa de BV McCann Erickson Romania