Ghita Ciobanul – cea mai eficienta campanie de publicitate din ultimul an. 40 de premii acordate la Gala Effie Romania 2014

Agentia McCann Erickson Romania a primit marele premiu pentru campania „Ghita Ciobanul”, in cadrul Galei Effie Romania 2014, eveniment desfasurat luni seara si care a premiat cele mai eficiente campanii de publicitate din ultimul an. In cadrul Galei, au fost acordate 40 de premii unui numar de 18 agentii.

Pe langa marele premiu, McCann Erickson a castigat alte cinci premii pentru campanii derulate pentru Mega Image, Rom, Vodafone. O alta agentie, Graffiti BBDO, a primit [erata] sapte premii, inclusiv doua de aur. Doua trofee de aur a castigat si GMP, pentru campania „Why Don’t You Come Over” – client Gandul.info.

Dintre agentiile care au inscris campanii, o agentie de media – Mindshare – este singura care a castigat doua premii – un argint si un bronz. Au mai castigat cate un premiu, in calitate de agentii care au inscris campanii, UM Romania (parte a McCann) si Starcom MediaVest.

In total au fost acordatate 11 premii de aur, 15 de argint si 13 de bronz si un mare premiu. Cele 18 agentii de comunicare premiate sunt:

Cohn & Jansen JWT, Geometry Global Romania, GMP Advertising, Graffiti BBDO, Jazz, Leo Burnett & Target, Lowe & Partners, McCann Erickson, Mindshare Media, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, Starcom MediaVest Group, The Geeks si Wunderman Romania.

Juriul – care a avut de analizat 90 de campanii inscrise – a fost format din 55 de reprezentanti marcanti ai industriei de marketing si comunicare din Romania si a fost condus de Bianca Borubon, franchise operations director – Europa Centrala la Coca-Cola Central and Southern Europe.

• Lista completa a premiilor si nominalizarilor – in documentul atasat

Lista castigatorilor Effie 2014

• PACKAGED FOOD

BRONZE

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agency: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

SILVER

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agency: Graffiti BBDO & Kaleidscope Proximity

Media Agency: Media Planning Group Romania

GOLD

Fara castigator

• \u000CSNACKS, CONFECTIONARY AND DESERTS

BRONZE

Campaign: Lay’s Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay’s

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

SILVER

Campaign: Lay’s – The Duel

Client: PepsiCo Romania

Brand: Lay’s

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

\u000CGOLD

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

\u000C

• PERSONAL CARE PRODUCTS & SERVICES

BRONZE

Fara castigator

SILVER

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

GOLD

Fara castigator

\u000C

• HOUSEHOLD SUPPLIES & SERVICES

BRONZE

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

SILVER

Fara castigator

GOLD

Fara castigator

• ALCOHOLIC BEVERAGES – BEERS

BRONZE

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

SILVER

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

GOLD

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

\u000C

• DURABLES

BRONZE

Campaign: Tassimo Women’s Day

Client: Mondelez International

Brand: Tassimo

Entrant Agency: Cohn & Jansen JWT

Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity

Client: Samsung Electronics Romania

Brand: Samsung

Entrant Agency: Starcom MediaVest Group

SILVER

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC – Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

GOLD

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

• RETAIL

BRONZE

Campaign: Million Ways to Enjoy

Client: eMAG

Brand: eMAG

Entrant Agency: Geometry Global Romania

SILVER

Fara castigator

GOLD

Campaign: Play with your inspiration

Client: Mega Image

Brand: Mega Image

Entrant Agency: McCann Erickson

Media Agency: United Media

• \u000CFINANCIAL SERVICES

BRONZE

Campaing: When it matters to you

Client: Provident Financial Romania

Brand: Provident

Entrant Agency: Jazz

Media Agency: Initiative Media

Campaign: Puncte Oriunde

Client: Bancpost

Brand: Bancpost

Entrant Agency: Lowe & Partners

Media Agency: Media Investment

SILVER

Campaign: The Mother in Law

Client: BCR

Brand: BCR

Entrant Agency: Next Advertising

Media Agency: MEC Media Agency

GOLD

Campaign: BRD Team Spirit Campaign

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

• MEDIA & ENTERTAINMENT

BRONZE

Fara castigator

SILVER

Campaign: Love has changed since once upon a time

Client: ActorieDeFilm

Brand: Love Building

Entrant Agency: Papaya Advertising

GOLD

Campaign: Why Don’t You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

• TELECOMMUNICATIONS INTERNET & DATA

BRONZE

Fara castigator

SILVER

Fara castigator

GOLD

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

• HEALTCARE PRODUCTS 8 SERVICES

BRONZE

Campaign: Alive! – the multi-multi-multivitamin

Client: Secom

Brand: Alive!

Entrant Agency: Graffiti BBDO

Media Agency: MEC

SILVER

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

GOLD

Fara castigator

• OTHERS

BRONZE

Fara castigator

SILVER

Campaign: Place an ad on Mercador

Client: Allegro Group Romania

Brand: Mercador.ro

Entrant Agency: The Geeks

Media Agency: Optimum Media Direction Plan & Buy SRL

GOLD

Campaign: Varu’ te rezolva

Client: tocmai.ro

Brand: tocmai.ro

Entrant Agency: Lowe & Partners

Second Agency: GolinHarris Bucharest

Media Agency: Initiative Media

• SUSTAINED SUCCESS

BRONZE

Fara castigator

SILVER

Campaign: Return to purity

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: Cohn & Jansen JWT

Media Agency: Media Investment

GOLD

Campaign: As it used to be

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Media Agency: Universal McCann

• SHOPPER MARKETING

BRONZE

Campaign: Time for movies

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

SILVER

Campaign: Roll Out Advantage

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

GOLD

Fara castigator

• BRAND EXPERIENCE

BRONZE

Campaign: Go for Gold!

Client: Unilever South East Central Europe

Brand: Magnum Gold

Entrant Agency: Wunderman Romania

Media Agency: Mindshare Media

SILVER

Fara castigator

GOLD

Fara castigator

• GOODWORKS EFFIE – BRANDS (CSR)

BRONZE

Campaign: Care for children

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Erickson

SILVER

Campaign: Made in Andrei’s country!

Client: OMV Petrom

Brand: Petrom

Entrant Agency: Graffiti BBDO

Second Agency: Graffiti PR

Third Agency: Webstyler

Media Agency: Optimedia

GOLD

Campaign: Why Don’t You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

• GOODWORKS EFFIE – NON-PROFIT

BRONZE

Fara castigator

SILVER

Fara castigator

GOLD

Campaign: A chance for life

Client: React

Brand: React

Entrant Agency: Graffiti BBDO

• MEDIA INNOVATION

BRONZE

Fara castigator

SILVER

Campaign: Coca-Cola Live Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: UM Romania

Second Agency: McCann Bucharest

Third Agency: MRM WorldWide

GOLD

Fara castigator

• SINGLE MEDIA COMPANY ACTIVATION

BRONZE

Fara castigator

NO WINNER

SILVER

Campaign: Coccolino Suleyman

Client: Unilever

Brand: Coccolino

Entrant Agency: Mindshare Media

Second Agency: Friends Advertising

GOLD

Fara castigator

\u000C

• GRAND EFFIE

NOMINEES

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

Campaign: Why Don’t You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

• WINNER GRAND EFFIE 2014

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania