Some 3 million Vodafone users would agree to receive advertising messages

1.8 prepay services users and around one million service subscribers agreed so far to receive advertising messages on their mobile phones, officials in the company said on Friday. Vodafone Romania. The company is the only mobile telephony operator fined for spam. This fall, the company expanded its mobile advertising portfolio with five new channels.

„Clients that didn’t agree to receive advertising when they signed the contract do not receive such messages. Those who accepted the messages receive a maximum of 2 messages per month. The incident last year, the one we were fined for, was caused by a system error that never happened again”, said Lidia Solomon, Director Corporate Communications with Vodafone Romania.

The number of clients that agreed to receive ads represents some 33% of the Vodafone client portfolio in Romania.