Romanians spent 34.8 million euro online in 2007

The total value of the Romanian e-commerce sector grew by 263% in 2007 as compared to 2006, amounting 34.8 million euro and some 449,000 transactions, according to RomCard. The Romanian online shops using ePayment solutions registered a total of 344,000 transactions with a total of 29,5 millions euro.

As competition grew rapidly, both development plans and consumer behavior change determined companies to look for new methods and channels to sell their merchandise. More and more providers seek to go online as costs are cheaper and advertising options increase considerably.

In the last quarter of the year, sales reached 9.9 million euro and an important contribution to this sum were the tourism offers for the end-of-year holidays. The total value of the transactions amounted to 6.2 million euro just in the last months of the year.

For 2008, experts estimate a total value of 70 million euro for some 780,000 transactions.