Romania to spend 17.2 million lei to promote the “leaf” of the tourist brand on international televisions 

Romania’s Development ministry plans to spend 17.2 million lei, excluding VAT in promotional ads on international televisions, to promote Romania as a tourist destination and increase awareness on the new national tourism brand.

For this aim, the ministry launched a public tender with a maximum budget of 4,000,000 euro excluding VAT. The general objective of the campaign is to promote Romania’s new national tourist brand on international televisions to create a positive image of the country, increase awareness about Romania and increase the number of tourists.

The televisions targeted are the first three televisions, ranked on their audience – this campaign aims to target the audience that likes to travel – for business or pleasure – for at least six times/year. Romania’s tourism brand, with the slogan Explore the Carpathian garden was launched in July at Shanghai and stirred up a lot of controversy due to a similarity of the brand with another logo used on the internet.